Book of the week: Enchantment: The Art of Changing Hearts, Minds, and Actions

I was reading Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions. One of the most market books at the moment in the online space.

It is a book about how you give better service to other people so they really start to love you. So you ability to enchant other people is in proportional with your ability to make money. It is therefore important, though making money should not be the goal.

There were a lot of great stories in it about how different people have help become more enchanting. It is quite inspiring to hear that other people are giving great service and develop product like Apple is.

Enchantment does not only apply to customer service but also how you are creating your products or organization. Part of the secret is to let the “customers” decide, half it to innovate. You need to be able to provide a service which is unique, where the involved “customer” think that they are the center of your thoughts.

We can also enchant other people that we either know or don’t. We join groups based on their ability to enchant or maybe charm us would be a better phrase.

A great quote from the book is:

    Bake a Bigger Pie There are two kinds of people and organizations in the world: eaters and bakers. Eaters want a bigger slice of an existing pie; bakers want to make a bigger pie. Eaters think that if they win, you lose, and if you win, they lose. Bakers think that everyone can win with a bigger pie.

So now go create that bigger pie.